Isabel Marant is a French house of fashion founded in 1994 by designer Isabel Marant. The brand was launched initially in 1990 under the name “Twen,” before being renamed to Isabel Marant in 1994. Originally consisting only of a line of jerseys and knitwear, the brand is currently most popular for its shoes, which have been worn by many celebrities, including Kate Bosworth, Katie Holmes, Anne Hathaway and Hilary Duff. The first show was shown in Spring/Summer 1995. In 2000, Marant expanded her brand by adding “Etoile,” which is designed to be more affordable and casual The company has 10 shops worldwide: Paris, New York, Tokyo, Hong Kong, Seoul, Los Angeles, Beijing, Madrid, Beirut, London and has retailers in more than 35 countries. Isabel Marant has recently agreed to design collections for high street giant H&M, which sold out in minutes online causing the website to crash. In her collaboration with H&M, Marant said, “The nice thing with H&M is they don’t want to try to do a cheap version of your own collection… They really respect the DNA of designers.” The clothing has been described as a “combination of androgynous chic and bohemian nonchalance”. Since its inception, the brand has increased 30% in sales each year.
Born in 1967, Isabel studied at Studio Berçot from 1985 to 1987. Two years later she created her first costume jewelry and accessories line.
In 1990, she launched “Twen”, a line of jersey and knitwear, which will become Isabel Marant four years later. In the Spring/summer 1995, she presented her first fashion show. In 2000, wanting to develop her brand further, she started Etoile : a more casual and affordable line.
“My brand has grown slowly and organically. I took the decision to build it step by step, in order to maintain full freedom and honesty in my work.”